Three formats. One suggestion at a time.
Buying intent in the query, relevant sponsor available: one labelled suggestion. Otherwise, nothing - which is why the ones that do run get read.
Where you appear
Placement is chosen by the publisher to fit their interface.
- Loading placement - while the model is working
- In-answer text - a labelled card beneath the reply
- Display card - a richer unit where there's room
How you target
Intent first. No cookie and no third-party profile.
- Intent categories worth paying for
- Surface type: chat apps, agents, MCPs, coding assistants
- Bidding: CPM at launch, with CPC and CPA to follow
Buy on CPM. Judge it like CPA.
Chat interfaces have no cookie and often no browser at all, so client-side tracking was never going to work here. You buy impressions; CAPI tells you what those impressions actually produced.
What you get back
Reporting is the whole point of a new channel - an unmeasured one is a donation.
- Impressions, clicks and CTR by placement
- Conversions posted server-to-server from your backend
- Spend on a CPM basis, with cost per acquisition derived from CAPI events
- Which surface types convert for you
FAQ
Campaign inventory is selected from eligible independent AI products across chat, agents, MCP servers and coding assistants. Available surfaces are confirmed during campaign setup.
